It's an interesting idea, but the world of graphic design is constantly changing. Cool new formats and revolutionary designs work in the short term, but quickly go out of style. Look at graphic artist's websites every 3-5 years since 1998. The examples on this article look like wallpapers included in Vista. Yeah they are modern, but in 5 years, when Adobe comes out with the next version of Illustrator, those bills will look really dated. I'm all for a new design, but it needs to be truly revolutionary to last, not just the current graphic artist's fad.