I don't know why people are so angry, I for one encourage this. As if this man has no idea how this works. See your publications get popular online because people can find them. If people can't find them....OH well I will just go to "The Economist" instead. You see what I did there I just named a completely different financial magazines not connected to News Corp Hey man he should really do this, because I am not going to stop using Google neither, are Billions of others. Its my homepages, as opposed to anything fox, MS, or Yahoo related. Now I got even more incentive to use google, just to piss this spoiled old rich ***** off. Its the little things that get you through the day. People best way to go the extra mile on this, is look here, this is a list of Rupert Murdock's news corp properties. Stop going to them and spread the word that they are now blocked or going to be blocked to the not so tech savvy others. And watch those hits go down. http://en.wikipedia.org/wiki/News_Corporation