Envirocomm

Risk Perception: Communicator's Role? E. Bruce Harrison
Adjunct Professor, Public Relations and Communications Graduate Program,
Georgetown University, and
CEO, EnviroComm International
February 2, 2012

Who is neglected in this article from Industry Week about 'risk champions' in the C-suite?

Roots of risk are exposed as perceptions in the stakeholder communities.

They appear as conversations, posted comments, competitive communication.

They may be misinformed or miscreant but the effect is to raise doubt (or, in the extreme, red warning flags) about company financial health, employee and customer trust and follower advocacy.

Is there not a vital C-suite role for chief corporate communicators, who keep a finger on the pulse of stakeholders, sensing their perceptions?

Are we, the connectors to followers and advocates, not minding the potting soil for risk?

Who else is more aware that the risk endgame is disruptive crisis?

    Bruce Harrison is an adjunct professor in the master's program at
    Georgetown University, Washington, DC. He and Judith Muhlberger teach
    courses in leadership communications and corporate crisis communications.

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